Principles

• Leadership - inspiring others to take action through leading by example
• Working together - empowering and partnering with others in communities and organisations to catalyse positive action
• Integrated thinking  - considering and promoting the interlinked social, economic and environmental benefits of a sustainable approach to strategy and action
• Working for a collective common good - that does not deliver an exclusive commercial advantage to any one organisation
• Going beyond business as usual  - striving for innovative solutions that go beyond the bounds of any one organisation